Svetlana Ratnikova – Positive Attitude is everything

The Power of Positive Leadership: Insights from Svetlana Ratnikova


In this episode, Kate Davis interviews Svetlana Ratnikova, CEO of Immigrant Women in Business. Svetlana shares her personal experience as a successful entrepreneur and how she uses humor to inspire both employees and clients. She emphasizes the importance of positivity and gratitude in business and life, especially for immigrant women who face unique challenges. Svetlana discusses the shift towards purpose-driven capitalism and the growing demand for meaningful work. She also shares her own funny story of how she met her husband. This episode is filled with valuable insights and practical advice for anyone looking to bring more joy and humor into their professional and personal lives.

Key Takeaways:

  • Positivity and humor are essential in business and can help build strong relationships with employees and clients.

  • Immigrant women have the opportunity to achieve financial empowerment and live life on their own terms in Canada.

  • Surrounding yourself with positive-minded people is crucial for personal and professional growth.

  • The definition of success is shifting from money-driven to happiness-driven, and purpose-driven capitalism is on the rise.

  • Confidence and a positive attitude are key to success, and taking action is essential for achieving goals.

Notable Quotes:

  • “Nobody wants you as an employee or intern if you don’t bring joy to people. Clients, investors, they want positive attitude.” – Svetlana Ratnikova

  • “Life is about people. Businesses are about people. Everything is about people. And it’s about positive-minded people.” – Svetlana Ratnikova

  • “The future is female because now it’s time where us ladies, we can lead with love, we can lead and do meaningful initiatives to actually make the world a better place.” – Svetlana Ratnikova


Embracing Positivity in the Workplace

Svetlana Ratnikova, CEO of Immigrant Women in Business, understands the power of positivity in both personal and professional settings. With a background in entrepreneurship and sales, she has learned that starting conversations with a compliment and a joke can set the tone for a positive and productive interaction. Ratnikova believes that a positive mindset is essential for success, especially for immigrants who face unique challenges when starting a new life in a foreign country.

Ratnikova’s own experience as an immigrant from Russia to Canada taught her the importance of maintaining a positive attitude, even in the face of adversity. When she first arrived in Canada, she didn’t speak English and faced many communication barriers. However, she didn’t let that stop her from pursuing her goals and building successful businesses. She quickly learned that a smile and a positive approach could break down barriers and help her connect with others.

The Role of Humor in Inspiring Others

Ratnikova believes that humor can be a powerful tool for inspiring and motivating others. She often starts conversations with a joke or a compliment, as she believes it sets a positive tone and puts people at ease. In her experience, humor can be a great equalizer, especially in a conservative culture like Canada, where discussing topics like sex can catch people off guard and lead to more open and engaging conversations.

For Ratnikova, humor is not just about making people laugh; it’s about bringing joy and positivity into people’s lives. She believes that a positive mindset is essential for building strong relationships, whether it’s with clients, employees, or investors. Ratnikova emphasizes that a positive attitude is a key factor in hiring decisions, as it reflects a person’s ability to bring joy and positivity to their work.

The Shift Towards Purpose-Driven Capitalism

Ratnikova recognizes the shift towards purpose-driven capitalism, where people are increasingly seeking meaningful work and social impact. She believes that this shift is driven by younger generations, such as millennials and Gen Z, who prioritize happiness and fulfillment over traditional measures of success, such as wealth and status. Ratnikova sees this as a positive development, as it aligns with her own values and the mission of Immigrant Women in Business.

According to Ratnikova, the future is female, as women are leading the charge in creating purpose-driven businesses and making a positive impact in the world. She believes that women have a unique ability to lead with love and compassion, and that their influence will shape the future of business and society. Ratnikova is optimistic about the future, as she sees a growing trend towards social enterprises and a desire for individual participation in making a difference.


Svetlana Ratnikova’s insights on positive leadership and the power of humor offer valuable lessons for individuals and organizations alike. She emphasizes the importance of maintaining a positive mindset, especially in challenging situations, and highlights the role of humor in breaking down barriers and inspiring others. Ratnikova also recognizes the shift towards purpose-driven capitalism and the increasing demand for meaningful work and social impact. By embracing positivity and leading with love, Ratnikova believes that individuals and businesses can create a better and more joyful world.

Note: This article is based on a transcript from the “Humor in the C-suite” podcast with Svetlana Ratnikova.

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